
The Ultimate Gathering for Experience Leaders
November 4-6, 2026
The JW Marriott Grande Lakes | Orlando, Florida
Why Horizons Summit 2026 is a Can't Miss Event
This November, join Farlinium and an elite group of top XM leaders for three days of high-impact strategy, cutting-edge innovation, and peer-to-peer collaboration. This year, we are diving deep into the next frontier of XM: leveraging AI, advanced automation, and seamless omnichannel strategies to drive measurable business growth.
Summit Snapshot: Inside the Horizons Experience
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Masterclasses in Innovation: Move past theoretical solutions with interactive workshops and executive roundtables featuring trailblazers from Walden University, Select Health, Qualtrics, and Farlinium.
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Blueprints for Immediate Impact: Skip the guesswork. Walk away with real-world customer success stories and proven XM frameworks you can deploy right away.
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Elite Networking & World-Class Dining: Expand your circle. Connect with industry peers during exclusive events, dining, and entertainment against the backdrop of Orlando’s premier luxury resort.
Save Your Spot (It’s Free)
To foster high-level collaboration and intimate networking, space is strictly limited and subject to approval. Admission is entirely complimentary for approved guests. Request your spot below. Once your request is approved, we’ll send over the details for our discounted room blocks.
Attendees are responsible for their own travel and hotel accommodations.
Featured Speakers
Ryan Leak
Farzad Aref
Farzad is the Founder and CEO of Farlinium, bringing over 20 years of experience in customer experience transformation. He specializes in leveraging Qualtrics and AI to help organizations elevate their customer care and XM programs. Farzad has worked with leading enterprises to drive measurable business outcomes through data-driven strategies and innovative solutions.
Brittany Hodak
Brittany Hodak is an award-winning keynote speaker, author, and customer experience strategist best known for helping organizations turn customers into superfans. As the author of Creating Superfans and co-founder of The Superfan Company, she has worked with globally recognized brands including Walmart, Disney, Amazon, and Katy Perry to build fan engagement strategies that drive loyalty, referrals, and long-term business growth. Through her speaking, consulting, and thought leadership, Brittany specializes in customer experience, brand loyalty, and helping organizations create memorable experiences that inspire lasting advocacy.
Sarah Gilstrap
Daniel Royer
Sarah Ball
As Senior Director of Experience and Insights at Covista, Sarah leads the design and activation of an enterprise experience ecosystem that integrates voice of the customer, voice of the employee, business data, and process data into a single, continuous intelligence loop. Her work spans digital innovation, journey redesign, enrollment transformation, and the governance frameworks that connect insight to action at scale.
Beyond her formal role at Walden, Sarah operates as an enterprise experience strategist across the Covista portfolio — partnering with institutional leaders to build the infrastructure, coalitions, and operating models required to make experience a manageable, measurable growth lever across higher education.
Her approach is grounded in a simple but hard-won belief: data without action is noise. She has spent her career building the architectures, the relationships, and the change agent capabilities that close the gap between what organizations measure and what they actually do about it — in service of the students and customers they exist to serve.
Rania Little
Rania Little is a Customer Experience and Insights leader with more than 20 years of experience helping organizations transform customer feedback into meaningful business outcomes. As Product Development Lead for Digital Voice of the Customer at Humana, she leads initiatives that leverage customer insights to improve digital experiences, inform product strategy, and drive customer-centric innovation. With more than 13 years in financial services and over 6 years in healthcare, Rania brings deep expertise in experience management across highly regulated industries.
Prior to Humana, Rania spent years at Discover Financial Services in leadership roles spanning customer experience, user experience, product management, and digital Voice of the Customer. She is passionate about using customer insights and emerging AI technologies to solve complex business challenges, improve digital experiences, and help organizations turn data into meaningful action. Rania holds an MBA from Arizona State University's W. P. Carey School of Business and has completed executive education in Artificial Intelligence: Implications for Business Strategy through MIT Sloan School of Management.
Chesley Smith
Angie Bloyer
Angie Bloyer is a Principal Consultant at Farlinium focused on strategic account management and consulting for Healthcare Provider clients. She brings 20+ years of CX expertise, including 10+ years leading patient and family experience programs and CAHPS implementations at two healthcare systems.
Chris Wickstrom
Andrew Kropp-Sullivan
Josh Johnson
Karissa Burright
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Immersive Workshops (optional): Hands-on, expert-led collaboration on a series of targeted topics, offering in-depth spotlights of program configurations and demos.
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Customer Roundtables & QBRs (optional): One-on-one and group quarterly business reviews with Farlinium experts.
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Welcome Reception: Mix and mingle with industry experts and XM practitioners.
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Keynote & Kick-Off: Hear from senior leaders at Farlinium, Qualtrics, and top XM organizations as they share a forward-looking, trend-focused vision for the future of XM and the strategies driving business results through experience transformation.
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Program & Strategic Spotlights: Expert speakers and panels will provide practical guidance and deep dives, including program spotlights in a variety of maturity states; demos of best practices and lessons learned; and strategic spotlights on Qualtrics capabilities.
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Reception & Dinner: Enjoy good food and good company with some of the best and brightest in the industry.
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Closing Keynote: A final strategic look at The Evolving XM Leader. Learn how VoC and CX leaders need to evolve to help their organizations make better decisions and drive strategic action in the years ahead.
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Final Takeaways & Next Steps: A brief session to synthesize key learnings, highlight the most critical takeaways, and provide a clear call to action for post-summit engagement.
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Summit Conclusion: Official conclusion of the Horizons Summit.
Summit Agenda
Wednesday, November 4
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Immersive Workshops (optional): Hands-on, expert-led collaboration on a series of targeted topics, offering in-depth spotlights of program configurations and demos.
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Customer Roundtables & QBRs (optional): One-on-one and group quarterly business reviews with Farlinium experts.
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Welcome Reception: Mix and mingle with industry experts and XM practitioners.
Thursday, November 5
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Keynote & Kick-Off: Hear from senior leaders at Farlinium, Qualtrics, and top XM organizations as they share a forward-looking, trend-focused vision for the future of XM and the strategies driving business results through experience transformation.
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Program & Strategic Spotlights: Expert speakers & panels providing practical guidance and deep dives, including: program spotlights showcasing programs in a variety of maturity states. Demonstration of best practices & lessons learned. Strategic spotlights on Qualtrics capabilities.
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Reception & Dinner: Enjoy good food and good company with some of the best and brightest in the industry.
Friday, November 6
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Closing Keynote: A final strategic look at The Evolving XM Leader: Highlight future investments and Influence. Hear about key ways VoC and CX leaders need to evolve to help their organizations make better decisions and drive strategic action in the year ahead..
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Final Takeaways & Next Steps: A brief session to synthesize key learnings, highlight the most critical takeaways, and provide a clear call to action and steps for post-summit engagement.
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Summit Conclusion: Official conclusion of the Horizons Summit.
“Horizons does a great job engaging CX talent interested in learning from each other and growing to mature their programs. It's an event that allows you to be proud of your program, [and also] be vulnerable to learn and incrementally improve. Great speakers and great relevant content.”

The Venue: JW Marriott Grande Lakes
Set on a beautiful 500-acre tropical oasis, the resort blends business with premier luxury. When you aren't in sessions, you have access to:
- A massive, newly redesigned Grande Lakes Water Park featuring a lazy river and private firepit lounges.
- Championship golf on an 18-hole course designed by Greg Norman.
- A world-class luxury spa and fine dining, including MICHELIN-recommended restaurants on-property.
High-Level Agenda
Below is a high-level overview of the agenda - which will be MC'd by Orlando Hernandez, a close-up magician.
Wednesday, November 1, 2023
Welcome Reception
Enjoy drinks, delectable food, and socializing as you meet and greet fellow attendees and hear from our first speaker.
Thursday, November 2, 2023
Registration and Breakfast
Keynotes
Past, Present, Predictions: The Tech Trilogy of CX Analytics
Sid Banerjee, Qualtrics Global CX Strategy Officer and Founder of Qualtrics XM Discover
Humanizing AI: Building Empathy At Scale
Bruce Temkin, Head of the Qualtrics XM Institute
Customer Success Stories and Lunch
Workshops
Roundtable Discussion: Advancing CX in the Healthcare Payor Landscape
Lead: John Draz, VP of Member Experience Insights, UnitedHealthcare
Dive into a two-hour roundtable focused on the complexities of Customer Experience (CX) in the Healthcare Payor space. Participants will have the unique opportunity to share from their own programs, discuss pressing challenges, and ideate on pioneering solutions. Led by John Draz, a seasoned expert who has steered member experience initiatives for years at UHC, and supported by a professional facilitator, this discussion promises rich insights rooted in deep industry expertise.
What Participants Can Expect:
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Engage in a candid dialogue with peers under the guidance of a Healthcare Payor CX expert.
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Explore current challenges and collaboratively craft potential solutions.
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Leverage collective knowledge to shape the future strategies of CX within the Healthcare Payor domain
Friday, November 3, 2023
Breakfast, Knowledge Sharing, and Closing Ceremony
Pain Points
- Anticipating and proactively addressing at-risk customers
- Limited visibility into key drivers of customer satisfaction
- Desire to achieve customer experience metrics while also reducing costs
- Agent experience and improving retention/reducing turnover
- Understanding how to apply empathy
- Better utilizing the rapidly evolving generative AI landscape

Countdown to Horizons Summit
The countdown to this event is over!
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Our 4th Annual Horizons Summit is set to be our most impactful yet! This year, we’re diving even deeper into AI, automation, and omnichannel XM—bringing together top industry leaders for meaningful connections and actionable, real-world insights. Get ready for an experience that challenges perspectives, sparks innovation, and elevates experience management to the next level. We can’t wait to see you in Orlando!
Farlinium
