
The Must-Attend Summit for Experience Management Leaders
November 12-14, 2025
The JW Marriott Orlando Grande Lakes
Orlando, Florida
Welcome to the 3rd Annual Horizons Summit!
Join us November 12-14 at JW Marriott Orlando Grande Lakes for our biggest and best Horizons Summit yet, dedicated to Experience Management Excellence. This year, we’re diving deeper into what it takes to create exceptional customer and employee experiences, leveraging AI, automation, and omnichannel strategies to drive real impact.
Industry Experts & Thought Leaders sharing cutting-edge insights
Success Stories & Best Practices from top brands
Actionable Strategies to elevate your XM program
Keynote Speaker Michael Scioscia

We are proud to announce that Michael Scioscia, General Manager of JW Marriott Orlando, Grande Lakes, will be a keynote speaker at the 3rd Annual Horizons Summit. With 40 years at Marriott, Michael has been a driving force in hospitality excellence, leading his team to make history as the first JW Marriott hotel in North America to receive a Forbes Travel Guide Four-Star Rating in the 2025 Star Awards. Under his leadership, Primo also became the first JW Marriott restaurant in the world to receive this prestigious honor. His expertise in delivering world-class experiences aligns perfectly with our theme of Experience Intelligence, and we’re excited to hear his insights on innovation, leadership, and the future of guest experience.
Stay tuned for more details on his session!
Speakers
Farzad Aref

Farzad Aref is the CEO of Farlinium, a leading customer experience consulting firm. With over 20 years of experience in the field, Farzad has developed a deep understanding of customer-centric strategies and emerging technologies. He has worked extensively with Fortune 500 companies, guiding them in their journey to become customer-obsessed organizations. Farzad’s expertise lies in leveraging customer feedback and conversations to drive actionable insights and improve overall customer experience. His visionary approach has earned him recognition as a thought leader in the industry. Farzad is a proven leader with a successful track record of transforming organizations and delivering impactful results. He is a certified CX practitioner.
Michael Scioscia

With over 40 years of experience in hospitality and luxury lodging, Michael Scioscia is the General Manager of JW Marriott Orlando Grande Lakes. Since 2021, he has led the resort’s guest experience, operations, and service excellence, ensuring a world-class stay for visitors. His expertise spans food & beverage, general management, and luxury hospitality, making him a key leader in the industry.
Molly Bloom

A luminary in the world of inspirational keynote speakers, Molly Bloom is an entrepreneur, bestselling author, former member of the U.S. Ski Team, one of Fortune’s Most Powerful Women, and host of the two-time Gold Signal award-winning podcast, “Torched,” featuring the inspiring stories of world-class competitive athletes. She achieved fame as the subject of Aaron Sorkin’s Oscar-nominated film, Molly’s Game, based on her bestselling memoir. Molly’s Game chronicles Bloom’s journey from college student and former Olympic skiing hopeful to LA waitress to head of the most exclusive high-stakes poker game in the world. With no-limit stakes that could top $100 million and celebrity players such as Leonardo DiCaprio, Ben Affleck, A-Rod and Tobey Maguire, “Molly’s Game,” was a Hollywood-worthy achievement for a 25-year-old small town Colorado girl.
Bloom’s first career was as a world-class skier, an achievement that defied the dire prognosis of medical experts. At age 12, she had been diagnosed with severe scoliosis, undergoing spinal fusion surgery that doctors said would prevent her from ever competing again. Defiant and determined, Bloom was back on the slopes in a year. At 19, she made the U.S. Ski Team. At 20, she was ranked #3 in North America in the moguls. At 21, Bloom was firmly on the path to the Olympics. In her qualifying run, a frozen pine bough caused one of her skis to release, leading to a devastating crash and a forced retirement from the sport she loved.
Bloom finished her political science degree at the University of Colorado and was applying to elite law schools when she decided to take a year-long sabbatical and move to LA. She found work as a waitress and personal assistant to a man who ran a high-stakes poker game frequented by celebrities. Teaching herself the business and forging important relationships, Bloom took the risk of going out on her own. “Molly’s Game” was born. Over the next six years, she went from running a multi-million-dollar business to being raided by the FBI. Even in the face of extreme adversity, she always maintained her integrity.
With her millions gone and life in ruins, Bloom set her mind to writing a book. Publishers were interested, but only if she named names. Keeping to her promise to never again compromise her integrity or lower her moral standards, Bloom persevered until she found a publisher that would work with her on her terms. Molly’s Game became a bestselling memoir, one that she convinced Oscar-winning screenwriter and director, Aaron Sorkin, to turn into an Academy Award-winning movie.
Today, Molly Bloom is a top-booked speaker, podcast host, mother, mentor to other women, and advocate. She has appeared on Ellen, Vice, NPR, Vulture and in The Los Angeles Times and Forbes. In 2020, at the height of the COVID pandemic, she founded the One World Group with her husband, neuroscientist Devin Effinger. The online group seeks to connect people around the world, especially women facing challenges. In 2022, Bloom launched, “Torched,” a podcast exploring Olympic controversies and the heat of competition. As host, she shares stories about the cost of greatness, both on and off the Olympic stage—from the Tour de France to Title IX to the World Cup.

More Speakers Coming Soon!
We’re adding even more CX & XM leaders to the Horizons Summit lineup—stay tuned for upcoming announcements!
Interested in speaking? We’d love to hear from you. Contact us at marketing@farlinium.com to learn more about sharing your insights on stage.

Let Us Know If You’re Interested in Attending
Time Until Event
The event is over, but there will be more!
00
Days
00
Hours
00
Minutes
00
Seconds
Welcome to Horizons Summit!
Join us November 12-14 at the JW Marriott Orlando, Grande Lakes in Orlando, FL for an unforgettable experience focused on Omnichannel Excellence for Experience Management. With expert speakers, inspiring success stories, and actionable insights, this is your chance to connect, learn, and grow.
The Location
This year, we’re elevating the Horizons Summit experience at the JW Marriott Orlando Grande Lakes, a premier luxury resort set amid pristine lakes and lush landscapes, just minutes from Orlando’s top attractions. With world-class amenities, including an award-winning spa, championship golf course, and exceptional dining, this stunning venue provides the perfect backdrop for networking, learning, and inspiration. We’ve secured a special rate for attendees and will share more details once your spot is confirmed.
High-Level Agenda
Below is a high-level overview of the agenda - which will be MC'd by Orlando Hernandez, a close-up magician.
Wednesday, November 1, 2023
Welcome Reception
Enjoy drinks, delectable food, and socializing as you meet and greet fellow attendees and hear from our first speaker.
Thursday, November 2, 2023
Registration and Breakfast
Keynotes
Past, Present, Predictions: The Tech Trilogy of CX Analytics
Sid Banerjee, Qualtrics Global CX Strategy Officer and Founder of Qualtrics XM Discover
Humanizing AI: Building Empathy At Scale
Bruce Temkin, Head of the Qualtrics XM Institute
Customer Success Stories and Lunch
Workshops
Roundtable Discussion: Advancing CX in the Healthcare Payor Landscape
Lead: John Draz, VP of Member Experience Insights, UnitedHealthcare
Dive into a two-hour roundtable focused on the complexities of Customer Experience (CX) in the Healthcare Payor space. Participants will have the unique opportunity to share from their own programs, discuss pressing challenges, and ideate on pioneering solutions. Led by John Draz, a seasoned expert who has steered member experience initiatives for years at UHC, and supported by a professional facilitator, this discussion promises rich insights rooted in deep industry expertise.
What Participants Can Expect:
-
Engage in a candid dialogue with peers under the guidance of a Healthcare Payor CX expert.
-
Explore current challenges and collaboratively craft potential solutions.
-
Leverage collective knowledge to shape the future strategies of CX within the Healthcare Payor domain
Friday, November 3, 2023
Breakfast, Knowledge Sharing, and Closing Ceremony
Pain Points
- Anticipating and proactively addressing at-risk customers
- Limited visibility into key drivers of customer satisfaction
- Desire to achieve customer experience metrics while also reducing costs
- Agent experience and improving retention/reducing turnover
- Understanding how to apply empathy
- Better utilizing the rapidly evolving generative AI landscape

This is a description of your event.
", "startDate":"2024-11-14", "endDate":"2023-01-28", "startTime":"21:00:00", "endTime":"05:00:00", "location":"Olde Mecklenburg Brewery - Loso", "label": " Add to Calendar ", "options":[ "Apple", "Google", "iCal", "Microsoft365", "MicrosoftTeams", "Outlook.com", "Yahoo" ], "timeZone":"", "iCalFileName":"Reminder-Event", "listStyle":"modal" }Our 3rd Annual Horizons Summit is set to be our most impactful yet! This year, we’re diving deep into AI, automation, and omnichannel XM, bringing together top industry leaders for meaningful connections and real-world insights. Get ready for an event that will challenge ideas, spark innovation, and elevate experience management to the next level. We can’t wait to see you in Orlando!
Farlinium