X4 with Farlinium
March 18th — 20th, 2025
Welcome to the X4 Experience with Farlinium!
Join us for an unforgettable time at the annual Qualtrics X4 Summit taking place March 18th-20th in Salt Lake City, Utah!
Experience Management That Delivers Millions in Impact
Meet Farlinium at X4 and unlock the power of Experience Management (XM).
Your customers and employees are talking—are you truly listening? At Farlinium, we help businesses turn raw feedback into bold strategies that drive happier customers, seamless interactions, and empowered employees. Our approach to Omnichannel Excellence ensures you collect the right data, take action, and create real business impact that boosts financial outcomes.
Why Meet with Farlinium at X4?
✅ Deliver Millions in Impact – Use data-driven strategies to create measurable change.
✅ Boost Financial Outcomes – Increase revenue, reduce churn, and improve efficiency.
✅ Reduce Inefficiencies – Streamline operations and make better decisions, faster.
✅ Create Seamless Interactions – Improve customer journeys across every touchpoint.
✅ Empower Employees – Give teams the tools they need to deliver standout experiences.
Let’s Connect at X4!
Visit our booth or schedule a meeting below with our XM experts to see how we can help your organization achieve bold results with smarter strategies.
High-Level Agenda
Below is a high-level overview of the agenda - which will be MC'd by Orlando Hernandez, a close-up magician.
Wednesday, November 1, 2023
Welcome Reception
Enjoy drinks, delectable food, and socializing as you meet and greet fellow attendees and hear from our first speaker.
Thursday, November 2, 2023
Registration and Breakfast
Keynotes
Past, Present, Predictions: The Tech Trilogy of CX Analytics
Sid Banerjee, Qualtrics Global CX Strategy Officer and Founder of Qualtrics XM Discover
Humanizing AI: Building Empathy At Scale
Bruce Temkin, Head of the Qualtrics XM Institute
Customer Success Stories and Lunch
Workshops
Roundtable Discussion: Advancing CX in the Healthcare Payor Landscape
Lead: John Draz, VP of Member Experience Insights, UnitedHealthcare
Dive into a two-hour roundtable focused on the complexities of Customer Experience (CX) in the Healthcare Payor space. Participants will have the unique opportunity to share from their own programs, discuss pressing challenges, and ideate on pioneering solutions. Led by John Draz, a seasoned expert who has steered member experience initiatives for years at UHC, and supported by a professional facilitator, this discussion promises rich insights rooted in deep industry expertise.
What Participants Can Expect:
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Engage in a candid dialogue with peers under the guidance of a Healthcare Payor CX expert.
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Explore current challenges and collaboratively craft potential solutions.
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Leverage collective knowledge to shape the future strategies of CX within the Healthcare Payor domain
Friday, November 3, 2023
Breakfast, Knowledge Sharing, and Closing Ceremony
Pain Points
- Anticipating and proactively addressing at-risk customers
- Limited visibility into key drivers of customer satisfaction
- Desire to achieve customer experience metrics while also reducing costs
- Agent experience and improving retention/reducing turnover
- Understanding how to apply empathy
- Better utilizing the rapidly evolving generative AI landscape

This is a description of your event.
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Farzad Aref

Farzad is the Founder & CEO of Farlinium, bringing over 20 years of experience in customer experience transformation. He specializes in leveraging Qualtrics and AI to help organizations elevate their customer care and XM programs. Farzad has worked with leading enterprises to drive measurable business outcomes through data-driven strategies and innovative solutions. If you're looking to optimize your XM program or integrate AI for smarter customer insights, he’s a great resource to connect with.
Chesley Smith

Chesley is a Managing Director at Farlinium, where he leads the delivery team in executing high-impact customer experience initiatives. With a background in CX, he specializes in guiding strategic initiatives, leveraging data to enhance process efficiencies, and driving improvements that contribute to client success. If you're looking to optimize your CX strategy and ensure seamless implementation, Chesley is a great resource to connect with.
Yusuf Abediyeh

Yusuf is a Solution Sales Executive at Farlinium, specializing in public sector, healthcare, and enterprise verticals. With over a decade in tech, he crafts tailored solutions that enhance customer experiences and drive business success. Yusuf helps organizations maximize their CX investments, leveraging technology to deliver measurable impact. If you're looking for strategic guidance on optimizing your CX programs, Yusuf is a great resource to connect with.
John Palazzolo

JP is a Solution Sales Executive at Farlinium and the primary point of contact for financial services, insurance, and enterprise customers. Leveraging 15+ years of experience, he helps clients maximize their technology investments with a focus on omni-channel analytics and change management. If you're looking to drive value from your CX programs and enhance business outcomes, JP is a great resource to connect with.
Mayra Campo-Noya

Mike Milburn

Mike is a Director at Farlinium whom leads the Enterprise Listening team, specializing in survey-driven CX and EX strategies. His team helps companies gather and analyze client feedback to optimize processes and deliver exceptional experiences every day. If you're looking to enhance your listening program and turn insights into action, Mike is a great resource to connect with.
Chris Goodson

Chris is a Director at at Farlinium, where he leads the Technology Services team whom specialize in developing robust data integrations that power analytics tools to enhance CX strategy. With deep expertise in setting up voice-to-text integrations, he helps organizations seamlessly capture and operationalize insights to drive substantial business value. If you're looking to optimize your data ecosystem and enhance your CX capabilities, Chris is a great resource to connect with.
Mandi Lu

Mandi is a Senior Manager at Farlinium, where she leverages over 10 years of expertise in optimizing XM programs and streamlining contact center operations. As a Certified Customer Experience Professional (CCXP) specializing in financial services, insurance, and enterprise clients, she helps organizations enhance service quality, improve operational efficiency, and drive customer satisfaction. If you're looking to refine your contact center strategy and build a high-impact XM program, Mandi is a valuable resource to connect with.
Andrew Kropp-Sullivan

Andrew Kropp-Sullivan is a Senior Manager at Farlinium, specializing in designing and optimizing CX programs for payor, provider, and life sciences organizations. With deep industry expertise, he helps drive innovation to improve NPS, CAHPS, and retention. If you're looking to enhance your healthcare CX strategy with proven best practices, Andrew is a great resource to connect with.
Jessica Zeroual

Jessica is a Manager at Farlinium, specializing in the implementation and managed services of XM Discover programs. As a CCXP with over a decate of experience, she ensures seamless deployments and omni-channel data integration, with a strong focus on voice and contact center systems. If you're looking for expert guidance in XM Discover implementation, she’s a great resource to connect with.
Andrew Black

Andrew Black is a Manager at Farlinium, focused on amplifying CX programs in distress and driving turnaround strategies. With expertise across both public and private sectors, he specializes in scaling CX/EX initiatives and expanding insights to create enterprise-wide impact. If your program needs rapid optimization or strategic realignment, Andrew is a great resource to connect with.
Tim Spiegel

Tim is a Manager at Farlinium, where he leads the implementation of XM Discover programs. He specializes in empowering teams to drive insight-based change management strategies that elevate CX across the organization. If you're looking to successfully implement XM Discover and turn insights into meaningful action, Tim is a great resource to connect with.
Cara Minnix

Cara is a Lead Business Consultant at Farlinium, where she helps financial services and insurance organizations enhance efficiency through QM automation and data-driven insights. With a passion for financial literacy, she specializes in optimizing quality management programs to drive better business outcomes. If you're looking to streamline your QM processes or gain deeper insights into performance, Cara is a great resource to connect with.
Cody Hanset

Cody is a Senior Business Consultant at Farlinium, where he leads customer engagements, helping organizations design, implement, and optimize their Experience Management (XM) programs. With expertise in program design, implementation, and insights & analytics, he works across industries to translate complex business challenges into actionable strategies that enhance customer and employee experiences. If you’re looking to elevate your XM program, uncover meaningful insights, or drive measurable impact, Cody is a great resource to connect with.
James Schafroth

James is a Senior Business Consultant at Farlinium, where he helps payor, provider, and life sciences organizations successfully implement and optimize their Experience Management (XM) programs. With a focus on tactical success, he specializes in turning patient and member feedback into actionable insights that drive measurable outcomes. If you're looking to enhance engagement strategies and make XM a practical yet essential part of your organization's workflow, James is a great resource to connect with.
Ryan Burns

Ryan is a Senior Business Consultant at Farlinium, where he helps organizations successfully implement and optimize their Experience Management (XM) programs. With expertise in XM Engage survey design and implementation as well as XM Discover he is able to help you navigate across the Qualtrics ecosystem. If you're looking to enhance engagement strategies and make XM a practical yet essential part of your organization's workflow, Ryan is a great resource to connect with.
Ryan Corkill

Ryan is a Senior Business Consultant at Farlinium, where he supports the healthcare practice by partnering with experience leaders to grow their programs and drive measurable impact. With a focus on maximizing NPS, CAHPS, retention, and operational efficiency, he helps organizations unlock the proven value of good experiences. If you're looking to enhance your XM program and improve patient or member engagement, Ryan is a great resource to connect with.
We’re so excited to be part of X4 this year! It’s the perfect place to connect, share ideas, and explore how experience management (XM) can drive real business transformation. We can’t wait to meet everyone and show how Farlinium helps turn feedback into action and growth!
Farlinium
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