X4 with Farlinium

March 18th — 20th, 2025

Welcome to the X4 Experience with Farlinium!

Join us for an unforgettable time at the annual Qualtrics X4 Summit taking place March 18th-20th in Salt Lake City, Utah!  

Experience Management That Delivers Millions in Impact

Meet Farlinium at X4 and unlock the power of Experience Management (XM).

Your customers and employees are talking—are you truly listening? At Farlinium, we help businesses turn raw feedback into bold strategies that drive happier customers, seamless interactions, and empowered employees. Our approach to Omnichannel Excellence ensures you collect the right data, take action, and create real business impact that boosts financial outcomes.

Why Meet with Farlinium at X4?

Deliver Millions in Impact – Use data-driven strategies to create measurable change.
Boost Financial Outcomes – Increase revenue, reduce churn, and improve efficiency.
Reduce Inefficiencies – Streamline operations and make better decisions, faster.
Create Seamless Interactions – Improve customer journeys across every touchpoint.
Empower Employees – Give teams the tools they need to deliver standout experiences.

Let’s Connect at X4!

Visit our booth or schedule a meeting below with our XM experts to see how we can help your organization achieve bold results with smarter strategies.

High-Level Agenda

Below is a high-level overview of the agenda - which will be MC'd by Orlando Hernandez, a close-up magician.   

Wednesday, November 1, 2023

6:00-9:00 PM
Welcome Reception
The Vinoy Hotel Garden Room

Enjoy drinks, delectable food, and socializing as you meet and greet fellow attendees and hear from our first speaker.

Thursday, November 2, 2023

7:00-8:00 AM
Registration and Breakfast
The Vinoy Hotel Garden Room
Enjoy drinks, delectable food, and socializing as you meet and greet fellow attendees and hear from our first speaker.
 
8:00-9:00 AM
Keynotes
Past, Present, Predictions: The Tech Trilogy of CX Analytics
Sid Banerjee, Qualtrics Global CX Strategy Officer and Founder of Qualtrics XM Discover
Humanizing AI: Building Empathy At Scale 
Bruce Temkin, Head of the Qualtrics XM Institute
Mirror Lake Ballroom
 
9:00 AM-2:00 PM
Customer Success Stories and Lunch
Mirror Lake Ballroom
 
2:00 PM-5:00 PM
Workshops
Mirror Lake Ballroom, Williamson Board Room, and Taylor Board Room
 
2:00 PM-5:00 PM
Roundtable Discussion: Advancing CX in the Healthcare Payor Landscape
Lead: John Draz, VP of Member Experience Insights, UnitedHealthcare

Dive into a two-hour roundtable focused on the complexities of Customer Experience (CX) in the Healthcare Payor space. Participants will have the unique opportunity to share from their own programs, discuss pressing challenges, and ideate on pioneering solutions. Led by John Draz, a seasoned expert who has steered member experience initiatives for years at UHC, and supported by a professional facilitator, this discussion promises rich insights rooted in deep industry expertise.

What Participants Can Expect:

  • Engage in a candid dialogue with peers under the guidance of a Healthcare Payor CX expert.

  • Explore current challenges and collaboratively craft potential solutions.

  • Leverage collective knowledge to shape the future strategies of CX within the Healthcare Payor domain

7:00-10:00 PM
Dinner Reception and Entertainment
 

Friday, November 3, 2023

8:00-11:00 AM
Breakfast, Knowledge Sharing, and Closing Ceremony
Mirror Lake Ballroom

Pain Points

  • Anticipating and proactively addressing at-risk customers
  • Limited visibility into key drivers of customer satisfaction
  • Desire to achieve customer experience metrics while also reducing costs
  • Agent experience and improving retention/reducing turnover
  • Understanding how to apply empathy 
  • Better utilizing the rapidly evolving generative AI landscape
$15M graphic

Meet the Team

Mike Milburn Follow me on LinkedIn

Director of Enterprise Listening

Chris Goodson Follow me on LinkedIn

Director of Technical Solutions

Mandi Lu Follow me on LinkedIn

Senior Managing Consultant

Cody Hanset Follow me on LinkedIn

Senior Business Consultant

Ryan Burns Follow me on LinkedIn

Senior Business Consultant

We’re so excited to be part of X4 this year! It’s the perfect place to connect, share ideas, and explore how experience management (XM) can drive real business transformation. We can’t wait to meet everyone and show how Farlinium helps turn feedback into action and growth!

– Farzad Aref, Founder and CEO
Farlinium

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Location

Join us at the Salt Palace Convention Center

90 S W Temple, Salt Lake City, UT 84101